With nearly 30 years of experience and a proven track record as a brand builder in beverage alcohol, Julious brings extensive expertise in consumer packaged goods to Canopy Growth. 

Julious has an undergraduate degree in Marketing from Bethune-Cookman University, an MBA from the University of Miami, graduated from Harvard’s Advanced Management Program for International Senior Executives, and began the first half of his career at Seagram’s where – among many other milestones – Julious was instrumental in introducing Bulleit Bourbon into the market. 

Julious has held senior management positions at Schieffelin & Somerset, Moet Hennessy, and Diageo North America before moving over to Bacardi U.S.A. as their Senior Vice President – National Sales Director and transitioning into an international role as President & CEO of Bacardi and Brown Forman brands for the UK and Ireland. Most recently, before founding Brand House Group in 2019, Julious held the role of Chief Commercial Officer for US Beam Suntory where he oversaw over $2B in revenue and led their teams responsible for national customers, their distribution network, category management, and field marketing. 

 

Leadership Team