BioSteel Named Official Hydration Partner of the National Hockey League and National Hockey League Players' Association
Historic partnership brings brand that was born in an NHL locker room and co-founded by veteran player, back to its roots TORONTO (July 7, 2022) – Today, BioSteel Sports Nutrition Inc. (BioSteel), the National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA) announced a new multi-year partnership naming BioSteel the Official Hydration…
Team BioSteel Gets Stronger with the addition of Seven Standout Athlete and Influencer Partners
Company continues to expand its roster of brand ambassadors as it redefines healthy sports hydration October 6, 2020 – New York, NY: BioSteel is doubling down on athlete and influencer partnerships as the company expands, announcing endorsement deals Tuesday with top sportscasters and television personalities, Erin Andrews and Amanda Balionis, along with five additional partners, boosting…