BioSteel Doubles Down on Hydrating the Next Generation, Signs Four Elite Women’s Hockey Players

Laila Edwards, Sarah Fillier, Calla Frank, Jade Iginla join #TeamBioSteel, expanding the brand’s roster of elite athletes prioritizing Clean. Healthy. Hydration.™ NEW YORK – November 1, 2022 – BioSteel Sports Nutrition Inc. (“BioSteel”) today announced an expansion of its dedication to hydrating the next generation, signing Laila Edwards, Sarah Fillier, Calla Frank, and Jade Iginla,…

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Alphonso Davies Inks Hydration Deal with BioSteel

International soccer star joins #TeamBioSteel, expanding brand’s roster of elite athletes prioritizing Clean. Healthy. Hydration.™  NEW YORK – BioSteel Sports Nutrition Inc. (“BioSteel”) today announced the signing of international soccer star Alphonso Davies to its growing team of athlete partners. As a part of the deal, he intends to promote the brand’s lineup of zero-sugar…

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Ja’Marr Chase Signs with BioSteel, Expanding the Brand’s Elite Athlete Roster

Top offensive rookie joins #TeamBioSteel athletes who prioritize Clean. Healthy. Hydration.™ New York, NY – September 8, 2022 – BioSteel Sports Nutrition Inc. (“BioSteel”) today announced the latest addition to #TeamBioSteel with the signing of Ja’Marr Chase, one of the league’s top wide receivers. Chase is an authentic fan of BioSteel and believes in the…

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BioSteel Celebrates Toronto Blue Jays Sponsorship with Launch of New Limited-Edition Flavour

Hydration leader launches Blue Jays Blue Cherry sports drink in stores across Atlantic Canada and Quebec TORONTO – Today, BioSteel Sports Nutrition Inc. (“BioSteel”) announced the release of Blue Cherry, a new limited-edition sports drink that celebrates the brand’s partnership with the Toronto Blue Jays. The new ready-to-drink offering is co-branded with the Blue Jays…

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BioSteel Inks Deal with Toronto Blue Jays’ Alek Manoah

All-Star Pitcher joins #TeamBioSteel roster of authentic athlete partners supporting their game with Clean. Healthy. Hydration. New York, NY – BioSteel Sports Nutrition Inc. (“BioSteel”) today announced an all-star addition to #TeamBioSteel with the signing of Alek Manoah, pitcher for the Toronto Blue Jays. A strong advocate for BioSteel, Manoah knows the importance of clean…

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BioSteel Welcomes Bruce Jacobson as President

New role created to further accelerate the challenger brand’s growth trajectory NEW YORK – Today, BioSteel Sports Nutrition Inc. (“BioSteel”) announced the appointment of Bruce Jacobson as President of BioSteel, who, together with Co-Founders John Celenza and Michael Cammalleri, will be responsible for accelerating the growth of BioSteel into a top-4 sports hydration company. Jacobson…

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Canopy Growth Announces Purchase of Majority Stake in BioSteel Sports Nutrition Inc.

SMITHS FALLS & TORONTO, ON — Canopy Growth Corporation (“Canopy Growth” or the “Company”) (TSX:WEED, NYSE:CGC) is pleased to announce that it has completed an all-cash transaction to purchase a majority stake in BioSteel Sports Nutrition Inc. (“BioSteel”), a leading producer of sports nutrition products. The transaction provides Canopy Growth with a significant platform to…

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